Now there’s a whole new way to enjoy the museums and attractions of the Greater Phoenix regions: The ShowUp NOW Pass. Available on-line, the pass offers visitors the ability to buy a package of museum admissions–including a one-, two-, or three-day pass providing unlimited access to many of the region’s museums and cultural attractions, as well as choices based on individual interests, such as: Uniquely AZ, Kids & Family, or any combination the user wishes. Whichever the user chooses, the pass is printed at home and comes with a downloadable map highlighting the location of the participating museums and attractions.Specific pricing of the ShowUp NOW Pass will vary, depending on the season and the participation of museums and attractions. A One-Day Pass unlimited visitation pass sells for $24 per adult, $14 per child. Soon, the pass will be available for purchase locally from the concierges at many hotels, resorts, and visitor centers. The ShowUp Now Pass is a collaborative enterprise among ShowUp.com, their member organizations, the Arizona Office of Tourism, and the destination marketing organizations of Phoenix, Scottsdale, Mesa, Tempe, Glendale, Chandler, and Fountain Hills.