Thursday, December 28, 2006

New way to enjoy museums and attractions of Greater Phoenix

Now there’s a whole new way to enjoy the museums and attractions of the Greater Phoenix regions: The ShowUp NOW Pass. Available on-line, the pass offers visitors the ability to buy a package of museum admissions–including a one-, two-, or three-day pass providing unlimited access to many of the region’s museums and cultural attractions, as well as choices based on individual interests, such as: Uniquely AZ, Kids & Family, or any combination the user wishes. Whichever the user chooses, the pass is printed at home and comes with a downloadable map highlighting the location of the participating museums and attractions.

Specific pricing of the ShowUp NOW Pass will vary, depending on the season and the participation of museums and attractions. A One-Day Pass unlimited visitation pass sells for $24 per adult, $14 per child. Soon, the pass will be available for purchase locally from the concierges at many hotels, resorts, and visitor centers. The ShowUp Now Pass is a collaborative enterprise among, their member organizations, the Arizona Office of Tourism, and the destination marketing organizations of Phoenix, Scottsdale, Mesa, Tempe, Glendale, Chandler, and Fountain Hills.