How to develop an interactive marketing strategy for your heritage organization

This dynamic workshop, offered by the Arizona Tourism University, will present a wide range of interactive/online marketing topics in an easy to follow and practical format. Discussions will include fundamentals such as Web site basics, online advertising, e-mail campaigns, search engine optimization, measuring campaigns, as well as best practices and useful interactive marketing tips. In addition, the workshop will also cover advance topics including trends in social networking, mapping, Web site analytics, user-generated content, and video. To register for a workshop, contact Sarah Martins at 602-364-3687.

• November 14, 2007, 1:00 – 4:00 p.m., Hon-Dah Resort-Casino and Conference Center, 777 Highway 260, Pinetop, AZ 85935
• December 5, 2007, Venue to be determined
• December 13, 2007, 1:00 – 4:00 p.m., Cochise College Benson Campus, Room 113, 1025 State Route 90, Benson, Arizona 85602