[Source: Margie Emmermann, Director, Arizona Office of Tourism] -- Last week, AOT deputy director Kelly Paisley attended the 9th Annual Cultural & Heritage Tourism Alliance Conference in Seattle, WA. The conference was a great opportunity to meet with tourism industry leaders from across the nation and discuss strategies for generating economic development through cultural and heritage programs.
The Grand Canyon State has an incredible amount of opportunities that can be highlighted and help increase tourism visitation and benefit local communities. Through conference sessions such as, how social media can be used to market cultural tourism and how to development dynamic cultural tourism destinations through effective marketing, AOT learned from best practice examples on how the agency can successfully promote our amazing cultural and heritage destinations in addition to the efforts we have already been doing.
[For more information about the Arizona Office of Tourism, click here. Also, visit the Arizona Heritage Traveler website to make your travel plans to historic and cultural sites and places in our state.]