[Source: Lynn Ducey, Phoenix Business Journal] -- The Arizona Office of Tourism, Arizona State Parks and the Arizona Trail Association are joining forces to promote parks and trails across the Grand Canyon state. Called the Arizona Passages, the campaign uses the theme Just Feet Away to show that residents and tourists don't have to travel far to have fun. The campaign is designed to showcase outdoor recreation opportunities and highlight outings that focus on nature, history and culture available to people regardless of their fitness levels.
The program touts activities at 27 state parks and along the 800-mile Arizona Trail. The campaign also features a strong web component with interactive content and information about off-the-beaten path spots across the state. In addition, Web visitors can register for prizes and giveaways including a houseboat adventure on Lake Powell. The site incorporates third-party content from sites like TripAdvisor, Google Maps, MeetUp and Flickr, and allows visitors to submit their own travel stories and experiences. For more information, click here.